checkmate marketing

Most great sports teams do the basics really well. They attack. They defend. They execute.
The teams that have trouble are usually slipping up on the basics. It's the same for most companies. That's why we go back to the basics to resolve marketing problems.

Simplicity is an art that makes communication more powerful. It takes more time. It certainly takes more thought and more effort. But the results are the reward.

Larkin & Company helps you find your competitive edge and communicate it - with impact.

Our approach is simplicity itself. We call it
Checkmate Marketing. How To Win The Game.
Out-think the competition. Out-play them. Win the game.

Here's how it works. We do a series of business checks to make sure all the pieces are in the right place. We want them positioned to win the game.

	Market Check	Who is the target market and where are they? What do they need/want? Who are your competitors? What do they have to say for themselves?
	Reality Check	What are the things you do? Who are you, really? What are the things that make you better?
	Perception Check	How do "they" perceive you? Is perception in line with reality? Do "they" know you at all? (Awareness)
	Communications Check	Have you got something worthwhile to say? Do you say it well? Do you say it often?
	Sales Check	Do the sales people have the tools to do the job? Do they know the objections and how to overcome them? Are they trained and skilled in closing the sale?